Give It Back


A PSA poster designed to encourage composting. Using real food and animals, the design shows a direct impact.



THE CHALLENGE

Create a poster encouraging composting presented in a way that is intriguing and compelling.

DELIVERABLE

  • A poster printed on heavyweight glossy paper (16in × 20in) featuring photographed letters made of bell pepper being eaten by isopods

TIMELINE

Three weeks

DESIGN CONSIDERATIONS

  1. Body copy needs to be demanding to avoid being passive
  2. Using real products brings a clear impact to the message
  3. Cyclical type reinforces the returning nature of composting



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