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A fictional country’s branding based on Central American cultures and pre-colonization history.



THE CHALLENGE

Develop the branding and background for a fictional country based in a research design approach.

DELIVERABLES

  • A set of branded items for the country’s government including: a map, a flag, a country seal and department seals, currency, a passport, and a website
  • A comprehensive publication comprising of all documents with their design influences and reasonings as well as the background of the fictional country

TIMELINE

10 weeks

DESIGN CONSIDERATIONS

  1. All design decisions should be founded in research on the culture 
  2. Elements need to consider all kinds of people, and designs, like on the currency, it should be as accessible as possible
  3. Final designs make sense with the real countries, but still be differentiated enough to represent the new nation



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