School of Design
A tote bag to advertise and showcase DePaul’s School of Design
PROBLEM
With a focus on interesting typographic compositions, DePaul University’s School of Design wanted designs that could be applied to merchandising. Specifically focusing on wearable products, they requested a design that represented the school and its student body in a unique way that would stand out to passersby.
INSIGHT
After analyzing the student body, it was clear that print was a large part of what represented the School of Design. A further subsect of that topic being problems surrounding printing, and navigating the errors that come with experiementing in the physical medium. Finding a way to incorporate this langauge into the final design would be the best way to speak on behalf of the students as well as engage an outside audience.
DESIGN CONSIDERATIONS
Recreating print errors in a digital aspect rarely looks realistic on its own. Taking the timet to experiment with how my design interacted in a real scanner was imperative in creating a successful design that would be interesting to look at and be a source of pride to wear. Versions of the design also featured pieces of print detailing, such as print marks and color swatches.
OUTCOME
The final tote bags were powerful pieces that clealry represented DePaul Univeristy’s School of Design, while also showcasing elements of the student expereince that would encourage use of the products. Students showed a great admiration for the work and really appreciated how it meant more to them than just being a logo for the school. The final design also displayed enough intrigue that outside audiences wanted to interact and know more about the piece.