Give It Back

A PSA poster designed to encourage composting. Using real food and animals, the design shows a direct impact.

THE CHALLENGE

Create a poster encouraging composting presented in a way that is intriguing and compelling.

DELIVERABLE

A poster printed on heavyweight glossy paper (16in × 20in) featuring photographed letters made of bell pepper being eaten by isopods

TIMELINE

Three weeks

DESIGN CONSIDERATIONS

Body copy needs to be demanding to avoid being passive
Using real products brings a clear impact to the message
Cyclical type reinforces the returning nature of composting

link_2 View Slidedeck

GIVE IT BACKTYPOGRAPHYPOSTER DESIGN

BACK

MOODBOARDING & SKETCHING

Created a moodboard proposal to present the message behind the poster as well as design choices like typography.

Sketched a variety of potential layouts for the design as well as workshopped how the message would be presented in each.

PREPARING MATERIALS

Made sure enclosure was as clean as possible to not inhibit the photo and limit believability.

Cut letters out of red bell peppers to create physical type placed within the terrarium to fully immerse the viewer.

PHOTOGRAPHING

Worked with digital photography via a DSLR and phone camera to produce the best visuals possible from a variety of angles.

Experimented with different times of day to find the most active time for the isopods, while still being able to capture a high quality image.

FINAL EDITS

Edited the final image to create a cohesive background, but ensure the organic nature of the set up was preserved.

Added in self-written copy to further develop the message, using the physical elements of the image as support.

PRINT

Worked with a print lab to ensure proper materials and sizes were utalized in production.

Followed proper file submissions inlcuding margins and trim marks to allow for precise trimming via exacto knife.

Leaping Lizards!

Exhibition Design

Industrial Design

Leaping Lizards! looks at different parts of what makes museum exhibits successful and learns from that to create a new design for a lizard exhibit; the section being showcased focuses specifically on crested geckos.