Indianapolis
International
Airport


Re-imagining the wayfinding system for the IND airport to provide clearer navigation.



THE CHALLENGE

Develop a new wayfinding system, adjusting elements of branding where necessary, to rework the IND airport’s unclear and inconsistent signage.

DELIVERABLES

  • A slidedeck overview evaluating the process and showcasing the new proposed design system

TIMELINE

10 weeks

DESIGN CONSIDERATIONS
  1. Airports need to be accessible to a wide range of people, final designs should be not only clear, but include more than English
  2. Evaluate current inconsistencies in signage and determine the best way to consolidate materials
  3. Develop a brand system that allows for more opportunities in usage in the future



link_2 View Proposal Slidedeck
INDIANAPOLIS INTERNATIONAL AIRPORTWAYFINDING  DESIGNBRANDING





UNDERSTANDING CURRENT BRAND SYSTEM

Analyzed the current branding and evaluated how to adjust slightly to improve the overall system.

Compared new and old designs against competitors for a thematic and unique appearance.





TYPE ANALYSIS
Experimented with a variety of typefaces with accessibility and readability in mind.

Worked with type at scale to provide accurate representations of the final product.






NAVIGATION PATHS

Determined the aggregate path followed from entrance to gate. 

Analyzed issues the current signage presents and noted ways to reduce confusion in the system.





DEVELOPING A CLEAR & CONCISE SYSTEM

Laid out a reworked brand system based on previously identified pain points.

Designed and iterated various types of signage at scale that would be seen along the determined route. 





FINALIZING PROPOSAL

Content was condensed into a cohesive slidedeck navigating the new proposed system.

Included is detailed analysis of the design systems and how they would be applied. 









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