Nunkwe-
chibchan


A fictional country’s branding based on Central American cultures and pre-colonization history.



THE CHALLENGE

Develop the branding and background for a fictional country based in a research design approach.

DELIVERABLES

  • A set of branded items for the country’s government including: a map, a flag, a country seal and department seals, currency, a passport, and a website
  • A comprehensive publication comprising of all documents with their design influences and reasonings as well as the background of the fictional country

TIMELINE

10 weeks

DESIGN CONSIDERATIONS

  1. All design decisions should be founded in research on the culture 
  2. Elements need to consider all kinds of people, and designs, like on the currency, should be as accessible as possible
  3. Final designs could make sense with the real countries, but still be differentiated enough to represent the new nation



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NUNKWECHIBCHANBRANDINGPUBLICATION DESIGN



RESEARCH

Collected a wide range of information regarding the culture and its history to develop a respectful historical fiction.

Compiled visual elements to design a variety of pieces rooted in the culture and style.





INITIAL BRAND SYSTEM

Iterated on a design system to set the baseline for the branding of the country

Created fundamental government pieces such as maps, flags and seals.





FURTHER DEVELOPING

Utilized personal photos from the region as source materials for integration into designs.

Fleshed out more intricate elements necessary to a country such as currency, a passport, and website.





HISTORY & BRAND DOCUMENTATION

Wrote extensive information regarding the background of the fictional country and the design decisions behind the elements of the government’s branding.

Assembled a publication showcasing all of the branding and fictional information personally written for the country to be presented.



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